Last Update: Dec 2025

This Privacy Policy governs the manner in which Rochelle Mass ("we," "us," or "our") collects, uses, maintains, and discloses information collected from users (each, a "User") of the [www.rochellemasscom] website ("Site"). We are committed to protecting your privacy and handling your personal data with transparency and care, in accordance with the Israeli Protection of Privacy Law, 5741-1981, and the relevant regulations enacted thereunder.

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1. Collection of Personal and Non-Personal Information We collect two types of information to provide our services and improve your experience. Personal Information refers to data you voluntarily provide to us, such as your name, email address, shipping address, phone number, and payment details when you purchase artwork, subscribe to our newsletter, or submit an inquiry via our contact forms. Non-Personal Information is collected automatically as you interact with our Site; this includes your IP address, browser type, device information, and browsing patterns. This technical data is gathered through cookies and similar technologies to enhance site functionality and analyze traffic, without personally identifying you.

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2. Purpose of Data Use and Legal Basis We process your information solely for specific, legitimate purposes. Primarily, your Personal Information is used to process and fulfill orders, including shipping artwork and handling payments. Secondly, subject to your explicit consent, we may use your contact details for marketing purposes (Direct Mailing), such as sending updates regarding new exhibitions, print releases, or studio news. We strictly adhere to the provisions of Section 30A of the Israeli Communications Law regarding spam and marketing communications. Additionally, we use Non-Personal Information to improve our Site’s performance and security. We will never sell, trade, or rent your personal identification information to others.

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3. Data Sharing and Third-Party Services To operate our business effectively, we may share your information with trusted third-party service providers who act as data processors on our behalf. These include payment gateways (e.g., PayPal, Stripe), shipping and logistics companies, and email marketing platforms. These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your data under confidentiality agreements and applicable laws. We may also disclose your information if required by law, such as in response to a court order or to protect our legal rights.

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4. Data Security and Retention We implement robust administrative, physical, and technical security measures—consistent with the Israeli Protection of Privacy Regulations (Data Security), 5777-2017—to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

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5. Your Rights Under the Israeli Protection of Privacy Law, you have specific rights regarding your data. You have the Right to Review the information we hold about you and the Right to Rectify (correct) any data that is inaccurate, incomplete, or outdated. Furthermore, you may request the deletion of your data from our database or withdraw your consent for marketing communications at any time. To exercise these rights, or if you have any questions regarding this policy, please contact us at rochelle@012.net.il.